VELUX and JET announce VELUX Commercial

VELUX and JET-Group announces a new visual identity and logo for the commercial division they will build together under the VELUX brand. The division will expand the application of daylight solutions to larger public, industrial and commercial buildings. 

Having established its business over more than 75 years, the VELUX Group has achieved a leading position in the residential market for bringing daylight and fresh air to people’s homes and dark attics, transforming underused spaces. With the VELUX Group’s acquisition of Wasco, Vitral and the JET Group, the newly formed VELUX Commercial brand will position the VELUX Group as one of Europe’s leading players in the commercial market and bring daylight and fresh air to workplaces, educational institutions, healthcare, airports, railway stations and shopping malls.

The VELUX Group’s entry into the commercial marketplace was in 2012, with VELUX Modular Skylights (VMS). VMS are, in part, the result of a design and research collaboration with Foster + Partners that furthered technology and detailed design across a range of products, these now contribute to achieving high environmental standards within contemporary architecture. The versatility of VMS allows architects to specify solutions that are at once sustainable, energy efficient, rapidly installed and supported by the VELUX service.

With the recent acquisitions of JET, Vitral and Wasco, VELUX Commercial will broaden VELUX’s product range, continuing to offer architectural glazing and in addition the commercial range of industrial flat roofs, acrylic domes and continuous roof lights for which JET is a leading player in Europe website.

Examples of VELUX and JET Group’s completed projects include:

» Vitsoe HQ, Royal Leamington Spa, VELUX Group

» Trumpington Community College, Cambridge, UK, VELUX Group

» Daylight Solutions, JET Group.

We look forward to working together to build our new commercial division under the VELUX brand. We see growth potential and possibilities to strengthen our business to the benefit of customers and employees – said Ralf Dahmer, CEO of JET-Group.

Ralf Dahmer will head the operating area for the industrial flat roof segment in VELUX Commercial.

Our strategy is to grow our business by bringing daylight to people in commercial buildings, and by joining forces with JET, we gain scale and we enter a whole new segment. The products and the sales process in the commercial market are quite different from the residential market, and to meet the specific needs of the commercial market, we are now building a new division; VELUX Commercial – said Henrik Øvlisen, VP of VELUX Modular Skylights.

The new Velux Commercial visual identity will be rolled-out during the coming months across Europe. In the short-term, JET-Group and VELUX Modular Skylights will continue business as usual.